Our Beliefs

We are centered on the belief that there should be no compromise with health when it comes to beauty. Your health is always at our forefront in each product that we formulate, starting right from the ingredients we select and the ingredients we choose to leave out.  Many commercial products contain silicones, parabens, plastics, and synthetics to give you the illusion that your hair is sleek, soft, and manageable but over time just leaves your hair dull, brittle, and dry. 
Not only do you have to worry about the health of your hair, but you also have to worry about the health of your body. Many of these synthetic ingredients used in commercial cosmetics are known carcinogens, toxins, and hormone disruptors.  

As a part of our Clean + Conscious promise, here are some guidelines that we won't compromise:

-Include ingredients from nature
-Formulations that include ingredients that are cold pressed, distilled or preserved without loads of synthetics
-Formulations free from parabens, sulfates, silicones, PEG, TEA, MEA, DEA, artificial dyes, or synthetic fragrances
-Cruelty free and non GMO